Life is complicated, so there are bound to be a lot of complex topics in our conversations with clients, students and team members. Visual communication tools like concept art, mockups and analogies bring playfulness, imagination and simple to break down stories that invite people to better engage with and understand these topics you bring to the table.

Our theme for June 2022 is Gather and I just LOVE Kristen’s unique way of gathering the information she needs for a project in a way that feels cozy for her and her clients. She’s a boss at listening to herself and her community when making decisions so I asked her to share more about it!

Adding visuals to your workload can lessen the need to hand-hold clients through your processes, and make your onboarding, any training you may create, and interactions you may have with your team and target audience much smoother and much easier to retain. These same aids can increase your accessibility for all clients and boost inclusivity for all readers.

Every human is different, so the fact that we think differently makes sense. Loving and knowing the kind of brain you are working with will help you connect with others. I love the terms Kaleidoscopic thinkers for Visual and Movement thinkers (often associated with ADHD but not exclusively).

Virtual Walkthroughs can be used as an accessibility tool for all sorts of learners. Providing a video of a step by step process can eliminate repetitive questions and also be a fun alternative to a mundane explanation. Watch the video below to see an example.

Charmian-Marie Beedle @aibmbycee joins us for a chat about the relationship between PR and marketing and how to navigate shifting markets, global pandemics, and social justice uproars in an authentic and human way.

When creating content, there are easy ways to add breathing space; white space, bolder headers, and less crammed designs, allowing your reader to understand your message without becoming overwhelmed and losing interest.