Summer Research Refresh

User research is observing and listening to your past and future clients, current audience and other people in your sphere to find out more about how they use your service or product.

You can gain insights into what your community actually needs and wants.

My research approach is human-centered, neurodivergent friendly, and visually beautiful.

☑️ Unique to Your Niche
☑️ Delightfully colorful and fun surveys
☑️ Empathetic and engaging interviews
☑️ Visually clear infographics and insights
☑️ Neurodivergent friendly presentation of findings

❌ chasing trends
❌ hounding people with old boring surveys
❌ wordy PDFs full of random data
❌ giant number-filled spreadsheets
❌ pushy interviews

You’ll get the O.I.C.U. Report.

A visually translated research report with the following maps and data:

• Empathy Map: What are your people dealing with right now?

• Stakeholder Map: Who is affected by your offering these days?

• Client Journey Map: Where does your business fit in your client’s current direction?

• Sensory Cue Interviews: What do people think and feel about your industry?

• Questionnaire results and insights: Niched questions

• Persona (Value-based): What do your people care about these days?

• Gaps and possibilities: Where can you plug in and play?

Wanna see examples of these maps? View here

4 Things:

1. Attend 1 Vision Mapping Session
   (at the beginning)

2. Contacts for past and dream clients
   (at the beginning) *It’s okay if you don’t have these

3. Attend the presentation meeting
   (at the end)

4. Share your feedback from the experience
   (at the end)

That’s it!

If you’re adjusting or fixing gaps in a current service/product, I will ask for a past and current client list and will reach out to them and find similar people on social/search to reach out to. All interviews and surveys are very human and fun and will only make you look cooler ;-)

If you’re building something new I will find people to interview based on our initial vision mapping session, secondary research at the beginning and asking for recommendations from people I talk with to build up a list.

The final lists will be shared in the guide too :-)

Questionnaires can annoying if done in a way that makes people feel like a number on a list. I personalize requests and make the interviews and questionnaires a fun experience for your people so they’ll walk away from the experience knowing more about themselves.

Questionnaires: Have pictures, are colorful, give a kind welcome and sign off message, are 30 questions or less.

Interviews: Are structured like vision mapping sessions, or we collage, talk about pictures, put together Pinterest boards together, whichever would give me the information we need for your research, but it’s still fun!

Turns out it is! Artists are all about observing, asking questions and then putting those findings into our art.

In this case, I get to visually translate data that helps your business! Just another form of art (design) that helps you bring your idea into the world!

Yes you can! There is an entire DIY research section in the OIC if you would like some guidance or want to follow the processes I use. Otherwise, have fun!

It’s a good fit if:

• Research feels overwhelming for you

• Your sales have gone down

• You want to know your ideal client better

• You need relevant copy for marketing

• You want what you sense internally to be checked and gathered in one place

• You want to get something done while you’re summering

Not a good fit if:

• You already do your own user research and it’s working

• You aren’t pivoting or looking to grow your business this year

• Your experience is seamless

• You don’t trust research

Launches September 7th at 8:44pm EST and Closes May 20th at 4:50pm (Summer Solstice) so we can get started to complete over the summer.

There are only 3 spots available. So if those fill up I’ll close the cart sooner.

If you know your audience isn’t available over the summer for interviews then you can select a different research time window but this offering is only for sale between June 7th and June 20th.