Transform information into accessible & useful resources.
We want people to easily read, understand and use the game-changing information that you’ve worked so hard to gather. It’s not enough to have the information, it needs to be digestible and actionable to be of value. Illustrative bakes your unique perspective and knowledge into beautiful resources that guide and support the people you are meant to help, and make you a go-to guide.
Intentional ecosystem design allows you to…
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Get new members on autopilot, because your experience is highly referable
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Fill a waitlist with dream clients, because your service feels indispensable
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Get information out faster, because it’s so understandable and useful
32 repeat clients
Real, lasting change is built on trusted partnerships; when clients return time and again to collaborate, it’s proof that the systems we create together truly work.
14 years of deep expertise
True impact takes practice; nearly a decade and a half in the field has taught me how to turn tangled operational knots into streamlined, life-giving systems.
850+ designs created
Through graphic design & illustration, we turn complex concepts into real, irresistible assets that make your value instantly obvious to the people who matter most.
Who is this for?
Anyone who wants uplevel their community-centered, systemically-innovative work in the world.
Small business owners, nonprofits, benefit corporations and purpose driven organizations.
Leaders seeking a strategic partner to share the workload and accelerate their vision.
Design solutions from multiple angles:
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Design strategy aligns your vision with practical action, ensuring every creative choice drives real business growth and meaningful impact.
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Service design maps the entire journey—behind the scenes and front-facing—so your operations run seamlessly and your clients experience effortless value.
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Brand design shapes your identity into something so authentic and magnetic that the right people are naturally drawn to support and champion you.
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Graphic design and illustration translate complex ideas into striking visual assets that capture attention, communicate clearly, and inspire action.
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User experience design removes friction from digital spaces, creating intuitive interactions that turn casual visitors into loyal, engaged advocates.
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Information design transforms dense, complicated data into clear, compelling visuals that anyone can instantly understand and act upon.
Smaller project options:
$350
Vision Mapping
We spend 1 hour working through your mission and vision, then translate it into a beautiful, hand illustrated map that you can hang up for inspiration.
$500
VIP Days
We spend 5 hours working through a project of your choice. This is perfect for group brainstorming, quick design projects or moving the needle forward.
Custom Quote
Agency Support
I’ll be your specialized designer who comes in and supports you with your own client projects. Together we can make something bigger and deeper.
Client Love
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“Laura is not only a skilled artist, but a strategic thinker”
“Laura is not only a skilled artist, but a strategic thinker, and has found an incredibly creative (and valuable!) way to combine her skills in a service I think more businesses should take advantage of.”
Hayley Denker, Hayley Denker Marketing
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"Laura brings strategic thinking and new ideas to the table."
“BWB sees Illustrative as a true creative partner (design w/ an accessibility lens + strategy + ideation). Her work is beautiful and always knocks it (it being the project) out of the park. We bring her into any project where visual translation (or visuals in general) can help a client understand what is possible with their work/gift/business.”
Cait Fitzpatrick, BWB
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"I feel like I have a true partner in bringing my vision to life."
“If you want to work with Laura, DO IT!!! I did a vision mapping session and it definitely helps to have a clear to-do list, instead of leaving me overwhelmed with no direction.”
Madame Amy, 123 Petits Pas
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"Literally was such a life changing experience.”
“Laura from Illustrative LLC was able to basically break down all of the things that were in my head, and make me see it and help me create a roadmap for the services and price points that I wanted to provide, and to who I want to provide it to.”
Trezelle Morgain, EcoOnyx
A look into a large scale project process
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Step One: Getting Cozy (aka: onboarding)
No matter what custom design plan you choose we always start with getting to know you, your mission, and any team members I’ll be working with, as well as gathering the information we need to get started.
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Step Two: Putting Out Fires (surface level fixes)
If your project includes some immediate surface level problems that we need to design solutions for, we will start with those. I divide this into two steps: 1. Naming the problem and then 2. Taming the problem. This is usually a challenge that is obvious to the whole team and is named in the Getting Cozy process (Step 01).
Step Three: Digging into the Roots and Soil (Research & Analysis)
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While putting out fires in Step 02 we will discover the tips of root causes and the side effects of polluted soil in your business ecosystem. In this third phase, we follow the threads into root cause analysis, stakeholder research and data synthesizing to find the core problem that needs to be redesigned in your ecosystem for sustainable growth.
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Step Four: Designing and Testing Solutions
Once we’ve discovered the core challenges in the ecosystem the fun part begins! We dive into the process of solution ideation, prototyping, pilot testing and then packaging the best concepts for implementation. We will tend to one challenge at a time. This process is cyclical, as we test we learn more and we make changes until the best solution blooms.
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Step Five: Ecosystem Design & Tending (Implementation)
In this final phase we will implement the solution into your business ecosystem, knowing it’s been researched and tested so you can feel good about making the changes. I’ll help you roll it out, make adjustments, and settle the dust that rises from the change.
Calculate your project investment:
Be Illustrative: serve, tend, and design the way forward
Frequently Asked Questions
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Once we identify the right engagement model (small scale or large scale project), we kick off with an intake to align on goals, scope, and timelines. For larger projects, this often includes setting up communication channels, scheduling collaborative research or mapping sessions, and establishing clear milestones so you know exactly what to expect.
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Pricing varies depending on the depth and format of the engagement. VIP days and Vision Mapping sessions are billed at a flat rate, large scale projects are scoped individually with structured milestone payments. You can estimate your project cost on the calculator above.
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While my goal is to take design and systems work off your plate, collaboration is key to creating solutions that truly fit your organization. Depending on the tier, your involvement generally ranges from a single intake and review session (for VIP days and hands-off projects) to regular co-creation and feedback checkpoints for deeper strategic retainers. The amount of effort on your part is mainly dependent on the speed at which the project needs to progress. Most effort happens at the beginning of a new project.
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Yes. Systems design isn't just about how things look on the frontend—it focuses heavily on backend workflows. Whether you are using specific CRM platforms, project management tools, or communication channels, I evaluate your current stack to ensure any new processes or toolkits integrate smoothly.
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Timelines depend entirely on the scope of work. A focused Vision Mapping session or VIP day can be executed in a matter of days, whereas comprehensive service design, research, and implementation projects typically span a few months to ensure thoughtful iteration and testing.
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If you know something in your ecosystem needs attention but aren't sure whether you need a quick VIP day, a full retainer, or a DIY guide, you can book a free initial consultation. We will untangle where your bottlenecks are and map out the most logical, high-impact path forward.
Case studies
Let’s change the world by designing it.
I've been a designer for nearly 15 years, and I've learned that the main challenges small businesses and nonprofits face stem from three areas: inefficient processes, a lack of tending, and unintentional choices. As a systems-focused designer, I believe problems are caused by systems, not individuals. They can be solved when people come together to design new solutions—true innovation that can change the world.
I also believe that the world only changes when we take small, intentional actions, together, that change our local ecosystems until they are all connected.